Fueled by the tradition of the great American road trip, and love for Wall Drug donuts. We are a family-owned and operated company that loves the open road, the stunning landscapes throughout South Dakota, and the ingenuity of her people. 

We are 4th generation South Dakotans with an ancestry rich in farming, teaching, entrepreneurship, and South Dakota pride. Our love for adventure and the open road has repeatedly brought us back to our family cabin in the Black Hills where we feel at home. Fly-fishing in a crystal clear mountain stream, or navigating crowds of tourists at Wall Drug. We love it all.

From Sioux Falls to Spearfish or from Yankton to Eureka, our first priority is to develop authentic, lasting friendships as we promote all things, South Dakota. The second is to offer quality goods that are reflective of the caliber of our SoDak state. We want to be that favorite shirt you reach for. The hat that you can’t go a day without. The shirt that brings you back to the memories of that one summer road trip you will never forget.

Our Stories

Andrew Schock

President, Business Development & Sales

Hailing from Sioux Falls, SD, I developed my work ethic and entrepreneurial spirit from my grandfather as I watched him run businesses, manage a hobby farm and write books. But even more important than that, I learned how to treat people by watching my father care for the hurting in whatever place they were in. From these two gentlemen I developed a love for South Dakota, that continued to grow stronger every year I was living in Minnesota. My love of people, road trips, pheasant hunting, prairies, walleye fishing and the mountains made it an easy call to finally move the family to the Black Hills in the summer of 2020. The secret to our success has been the quality of person we find in our typical customer here in South Dakota.

Janelle Schock

Designer & Chief Operating Officer

SoDak is more than just a state, it’s a state of mind. South Dakota just smells like freedom, and that freedom has been calling me for years.  Growing up in Minnesota, I always felt that it was not my forever home.  Marrying Andrew and then finally moving to the Black Hills, it feels like I have finally come home.  I am inspired everyday that I live here.  By nature, but mostly by South Dakota’s people.  My favorite part is creating goods that you love to wear.  I always say, I never create anything that I wouldn’t wear myself.  I draw my inspiration from you, our SoDak Nation.