Fueled by the tradition of the great American road trip, and love for Wall Drug donuts. We are a family-owned and operated company that loves the open road, the stunning landscapes throughout South Dakota, and the ingenuity of her people. 

We are 4th generation South Dakotans with an ancestry rich in farming, teaching, entrepreneurship, and South Dakota pride. Our love for adventure and the open road has repeatedly brought us back to our family cabin in the Black Hills where we feel at home. Fly-fishing in a crystal clear mountain stream, or navigating crowds of tourists at Wall Drug. We love it all.

From Sioux Falls to Spearfish or from Yankton to Eureka, our first priority is to develop authentic, lasting friendships as we promote all things, South Dakota. The second is to offer quality goods that are reflective of the caliber of our SoDak state. We want to be that favorite shirt you reach for. The hat that you can’t go a day without. The shirt that brings you back to the memories of that one summer road trip you will never forget.

Our Stories

Andrew Schock

President, Business Development & Sales

Janelle Schock

Designer & Chief Operating Officer